Because they aren't managers in the traditional sense. Managers then were managers meaning that was their key role. Guys like Heenan and Jimmy Hart were only there to be managers and help promote their wrestler and get him wins. Managers now aren't really managers. Like the examples you give of Maryse and Riley. Riley is a lackey who is only with the Miz because the writers have no idea for him as a wrestler so until they do he was with Miz. Same with Maryse and she really didn't attempt to put the spotlight on Ted, but rather on herself.
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